When you are choosing an event photographer it is important to make sure that they are experienced and good at what they are do, however it is absolutely essential to find the right photographer for you. Recommendations are the best place to start, ask your friends about previous photographers that they have used and start composing a list. It is all comparative, so use as many sources as possible to create a large list of potential photographers.
A lot of time can be saved by checking out each photographer’s website. This will let you eliminate possible candidates quickly, as it will allow you to quickly look through a lot of their work and determine if they have the sort of style you are looking for.
It is then best to interview all the remaining potential photographers and ask each one of them a lot of questions. Ask them about pricing, they may attend the event for free but how much they charge for each photo will impact the success of the event. More often than not, you do get what you pay for, so it is always worth considering stretching your budget. Ask them about what backup equipment they have (backup memory, just in case their system crashes, spare batteries, spare memory cards, etc). Ask them if there is a backup photographer just in case they become ill. Find out about the backup photographer and make sure you know who you are getting; people are often lead to believe that they are getting one photographer but are then sent a different one from the same company. Ask to see samples of their work – They will doubtlessly just show you a compilation of their best work or possibly one of their best albums, so make sure you ask to see more than they initially show you. Looking at photos from numerous different events from start to finish will give you an idea of their batting average and show you what you can expect from your event. If they do not show you very many pictures, ask yourself, why?
When you are looking at their photographs ask yourself, do you like their style? What kind of thing are you looking for? If you are not sure what you are after it may be worth asking each photographer’s advice to give you an idea of what kind of style people usually go for. Once/if you know what style you are after, you can narrow down your list of photographers according to what they specialise in. Some may specialise in black and white pictures, some may specialise in colour, so may prefer a traditional style while some may prefer more of a candid style.
As well as analysing their photographs, it is just as important to think about the photographers themselves. Do you get on with them? Do you feel comfortable around them and do you think they would make the attendees at your event feel comfortable? Do they seem motivated and passionate about photography and about your event?
Before you become too attached to a photographer’s pictures and personality make sure you talk to them about their credentials and experience. Do they have any relevant qualifications and experience? Are they a member of a professional organisation such as the EPS (Event Photographer Society)? What and how many years of experience do they have? Experience is equally, if not more important than their credentials, so do not necessarily discount a photographer with decades of experience just because they neglected to renew their certification.
Always check each photographer’s referees. Would past users recommend them? If they used to work for a company, what do they say about them?